SEO

SEO for online stores that drives business growth

Simply being online isn't enough. We treat SEO as part of the whole ecosystem — the intersection of technology, content, and data analysis.

Our approach to SEO

We don't focus solely on rankings. We look at traffic, customers, sales, and conversions. Our development expertise lets us analyse things that many SEO agencies simply miss — code, structure, and performance.

SEO Scope

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Technical SEO

  • Site structure and URLs
  • Core Web Vitals
  • Page load speed
  • Indexing and crawling
  • Technical errors
  • Structured data
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E-commerce SEO

  • Category optimisation
  • Product pages
  • Store architecture
  • Filtering and facets
  • Internal linking
  • Product content
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Content SEO

  • Category strategy
  • Guides and blog
  • Sales-supporting topics
  • Topic clusters
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Analysis and growth

  • Visibility monitoring
  • User behaviour
  • Impact of changes
  • Reporting

We combine SEO with technology

Technical issues affect SEO more than many businesses realise. As a development agency, we fix them at the source.

PrestaShop SEO Core Web Vitals Google Search Console Schema.org Screaming Frog GA4

Who is Webfinity SEO for?

We work with businesses that take organic traffic seriously and understand that SEO is a long-term investment.

PrestaShop stores

Optimisation of categories, product pages, filters, and URL structures specific to PrestaShop. We know how the PrestaShop engine works under the hood.

WooCommerce and other stores

Platform-agnostic technical SEO — Core Web Vitals, indexing, structured data, and content architecture.

Corporate and B2B websites

We build visibility for service-, product-, and industry-related search terms. We focus on traffic that generates enquiries.

Content-driven sites

Content strategy, topic clusters, and internal linking for portals and expert websites.

FAQ — SEO

The first results are usually visible after 3–4 months. Full results come after 6–12 months. SEO is a long-term investment, but the effects persist without ongoing advertising spend.

Yes. PrestaShop has a specific URL structure, category filtering, and page generation that requires proper configuration. As a PrestaShop development agency, we fix issues at the source — in the code.

Core Web Vitals are Google metrics that measure page load speed (LCP), interactivity (INP), and visual stability (CLS). Google uses them as a ranking factor. Poor CWV scores lower rankings even when the content itself is valuable.

We focus on technical and content SEO — the foundation without which link building delivers no lasting results. For projects that require link building, we collaborate with trusted partners.

Want to improve your store's visibility?

Technical SEO audit and action plan — no strings attached.

Get in Touch