More traffic doesn't always mean more sales. The biggest growth potential often lies in improving the store you already have.
Data analysis
Issue mapping
Implementing fixes
Measuring results
Optimisation
Conversion is the result of many factors working together. Fixing one element often reveals the next bottleneck.
Every second of delay costs a few percent in conversions. We optimise Core Web Vitals and TTFB.
We simplify checkout, remove unnecessary steps, and improve forms. Fewer clicks = more orders.
Over 60% of e-commerce traffic comes from mobile phones. Mobile issues cost more than desktop ones.
Images, descriptions, CTAs, social proof — everything that persuades or deters a customer from buying.
The conversion rate is the percentage of visitors who made a purchase. The e-commerce average is 1.5–3%. It tends to be lower for paid traffic and higher for organic and direct traffic. More important than the absolute value is the trend — is it improving after changes are made?
The initial analysis and recommendations take 2–3 weeks. Implementing changes depends on scope — from a few days for UX tweaks to several weeks for a full checkout redesign. The full CRO cycle (analysis → implementation → measurement → iteration) is an ongoing process.
A/B tests require significant traffic (at least a few thousand sessions per month). With lower traffic, we work analytically — reviewing session recordings, heatmaps, and Hotjar data, which lets us draw conclusions without formal statistical tests.
With data. Before changing anything, we review analytics, session recordings, and drop-off paths. This pinpoints where the biggest problem lies. Often the most impactful change isn't a new design — it's a single specific issue in the checkout.
We'll find and fix the points where customers are dropping off.
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